Signature Expression Audit: 
Application Form

Yes, I am actively taking on clients or selling services.

No, I haven't launched yet / I don't have active services.

Are you currently taking on clients / actively selling your service?

I feel like I'm using the same buzzwords as everyone else in my space, and I'm blending right in.

I look and sound just like everyone else in my niche.

I sound way too formal or wordy on my site. People get the business version of me, not the normal version they get on a live call.

I keep attracting people who need hand-holding or push back on price, instead of dream clients who just 'get' the value instantly.

My site looks visually ok, but I'm not getting as many inquiries or bookings as I'd like.

Watching prospective clients hire competitors who aren't even as good as me, just because their site and message look more put-together.

Spending a lot of time explaining basic details and answering basic questions because my offer language isn't clear enough.

Hesitating to share my link, post on socials, or hand out cards because I feel like my site is in 'forever-draft mode' and doesn't represent me.

Holding back on raising my rates because I feel like my website doesn't look 'legit' enough yet to support higher pricing.