Startup Application Form
Execution Capital backs pre-seed and seed companies and helps them ship faster by pairing them with senior experts. We remove the cash bottleneck that kills momentum. We convert startup equity into immediate execution power so you can hire curated experts and build products now, instead of spending 6 months fundraising.
Selected startups swap equity/or future equity for Venture Capital Interests (VCIs) via our dedicated investment vehicle, and VCIs are spent on professional services, support and milestones. Some startups may also receive cash by selling their VCIs to investors.
70% VCI Investment: We finance the majority of your project and the fractional expertise needed through VCIs which is backed by our portfolio of selected companies.
30% Cash Coverage: You cover the remaining 30% to align incentives.
Speed: Execute while competitors are still fundraising.
IMPORTANT NOTE: The 70/30 split explained above is only an average and not a commitment; some experts may ask for a different split, which you are free to accept or reject.
Which type of funding have you received so far?
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Which type of funding have you received so far?
When was the last funding round?
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What's the latest cash position as of today?
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The Execution Capital Alignment
Understanding the GNPL Model
To ensure we are the right partner for your growth, please confirm your understanding of our investment structure.
Mission Alignment: Our mission is to help you hit milestones 3x faster with less cash - so your next raise comes from a position of strength, not desperation. Do you understand and agree with this approach?
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Mission Alignment: Our mission is to help you hit milestones 3x faster with less cash - so your next raise comes from a position of strength, not desperation. Do you understand and agree with this approach?
Funding Structure: Execution Capital finances up to 70% of your required labour costs via our GNPL model, with you contributing the remaining 30% in cash. Is this clear?
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Funding Structure: Execution Capital finances up to 70% of your required labour costs via our GNPL model, with you contributing the remaining 30% in cash. Is this clear?
SPV & Expert Compensation: We invest via an SPV, and our experts receive portfolio-linked Venture Capital Interests (VCIs) rather than direct equity in your company. Do you understand how this works?
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SPV & Expert Compensation: We invest via an SPV, and our experts receive portfolio-linked Venture Capital Interests (VCIs) rather than direct equity in your company. Do you understand how this works?
Investor Compatibility: Our structure is designed to be compatible with both your existing co-investors and future institutional investors. Is this clear?
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Investor Compatibility: Our structure is designed to be compatible with both your existing co-investors and future institutional investors. Is this clear?
Negotiation Flexibility: You retain the right to negotiate the specific terms of engagement directly with our experts. Do you understand this?
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Negotiation Flexibility: You retain the right to negotiate the specific terms of engagement directly with our experts. Do you understand this?
Equity Cancellation Rights: Any committed equity tied to unconsumed VCI (Venture Capital Interests) received in exchange for equity can be cancelled. Do you understand this protection?
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Equity Cancellation Rights: Any committed equity tied to unconsumed VCI (Venture Capital Interests) received in exchange for equity can be cancelled. Do you understand this protection?
Minimum Criteria & Tax Status
S/EIS Eligibility: While Execution Capital Ltd does not invest through S/EIS directly, some of our network investors may wish to co-invest via the scheme. What is your current S/EIS status?
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S/EIS Eligibility: While Execution Capital Ltd does not invest through S/EIS directly, some of our network investors may wish to co-invest via the scheme. What is your current S/EIS status?
S/EIS Allocation: How much S/EIS allocation is remaining?
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Equity-Free Grant Funding: What is the total value of equity-free grants your company has received to date?
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Current Fundraise: What is the total amount you are currently looking to raise in this round? (£)
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Recent Revenue: What was your total revenue over the last three months? (£) (Enter 0 if pre-revenue)
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Country of residence: Where is the core team based?
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Company HQ: Where is the company HQ?
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Current Cash Runway (Months)
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Current Cash Runway (Months)
Relevant Experience: In 3–5 bullet points, describe why your background and services are relevant to early-stage startups.
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What expertise/support do you need now and for the next 12-18 months?
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Select Your Funded Execution Team
Execution Capital finances 70% of the cost of world-class experts through our GNPL model. Select the high-impact roles you need to reach your next valuation milestone.
What expertise/support do you need now and for the next 12-18 months?
Cash Availability: How much cash budget are you prepared to spend to cover the support you selected above? (£)
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Equity Commitment: How much equity budget are you prepared to spend to cover the support you selected above? (£)
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This is the part that we might finance.
In a few bullet points, describe why and how your services and experience are relevant to early-stage startups.
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Upload your full pitch deck.
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Link to proof (Companies House, LinkedIn, Portfolio, GitHub)
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Marketing Consent: Do you consent to Execution Capital Ltd storing your details and contacting you about relevant investment and partnership opportunities?
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Your data will be handled in accordance with our Privacy Policy.
Marketing Consent: Do you consent to Execution Capital Ltd storing your details and contacting you about relevant investment and partnership opportunities?