I'm Yuriko, a 30-year-old entrepreneur from Japan. I've always loved traveling abroad myself, and I believe travel is one of the most valuable things people can do: it's what makes us more open and generous toward people who are different from us. I want more people to experience what Japan has to offer, but in recent years, overtourism has become a real problem in my own country, and I kept coming back to one question: how do we keep sharing Japan's beauty without wearing it down? That question is why I left my job and started this company.