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Technical Enough Test
By Launch Experiments
Q1. You want to use an AI tool like ChatGPT to help write your marketing emails. What's the most effective way to get good results?
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Q1. You want to use an AI tool like ChatGPT to help write your marketing emails. What's the most effective way to get good results?
A
A) Type "write me a marketing email" and use whatever it gives you
B
B) Give it context: your audience, tone, goal, and a few examples of your style ✓
C
C) Ask it to write 10 versions and pick the best one ✓
D
D) Use it only for spelling and grammar checks
Q2. What does "automation" mean in a marketing context?
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Q2. What does "automation" mean in a marketing context?
A
A) Paying someone overseas to do repetitive tasks cheaper
B
B) Using software to send emails, follow-ups, or tag contacts automatically based on triggers ✓
C
C) Scheduling all your social posts manually on a Sunday
D
D) Running Facebook ads without an agency
Q3. Someone says your website has a "high bounce rate." What does that mean?
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Q3. Someone says your website has a "high bounce rate." What does that mean?
A
A) Your site crashes frequently
B
B) Visitors are arriving but leaving quickly without clicking anything ✓
C
C) Your emails are being rejected by spam filters
D
D) Your page loads too slowly on mobile
Q4. Which of the following are examples of a "prompt" when using an AI tool?
(Select all that apply)
Q4. Which of the following are examples of a "prompt" when using an AI tool? (Select all that apply)
A
A) "Summarise this blog post in 3 bullet points for a LinkedIn audience" ✓
B
B) Clicking the generate button
C
"Act as a copywriter and rewrite this headline to sound more urgent" ✓
D
Uploading a PDF for the AI to reference ✓
Q5. You've set up a landing page but it's getting traffic and no sign-ups. What would you check first?
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Q5. You've set up a landing page but it's getting traffic and no sign-ups. What would you check first?
A
A) Change the colour scheme
B
B) Review the headline, call-to-action clarity, and form simplicity ✓
C
C) Increase your ad spend immediately
D
D) Switch to a different platform
Q6. What is a "CRM" and why would a small business use one?
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Q6. What is a "CRM" and why would a small business use one?
A
A) A type of AI image generator
B
B) A content scheduling tool for social media
C
C) A system to track and manage leads, customers, and follow-ups ✓
D
D) A tool to measure website loading speed
Q7. You ask an AI to help plan a launch campaign and it gives you a vague, generic answer. What's the most likely reason?
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Q7. You ask an AI to help plan a launch campaign and it gives you a vague, generic answer. What's the most likely reason?
A
A) The AI is broken or overloaded
B
B) Your prompt didn't include enough specific context or constraints ✓
C
C) AI can't help with marketing tasks
D
D) You need a paid subscription for better answers
Q8. Which of the following are good uses of AI in a digital marketing workflow?
(Select all that apply)
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Q8. Which of the following are good uses of AI in a digital marketing workflow? (Select all that apply)
A
A) Drafting first versions of ad copy or email sequences ✓
B
B) Analysing and summarising customer feedback ✓
C
C) Fully replacing your strategy and decision-making
D
D) Repurposing a long blog post into social snippets ✓
Q9. What does it mean to "segment" an email list?
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Q9. What does it mean to "segment" an email list?
A
A) Delete contacts who haven't opened emails in 90 days
B
Split your list into groups based on behaviour, interest, or stage so you can send more relevant messages ✓
C
C) Send the same email to everyone but at different times
D
D) Archive old campaigns to save storage space
Q10. You're evaluating two AI tools for your business. Tool A is free but requires some setup. Tool B costs £49/month but works out of the box. How do you decide?
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Q10. You're evaluating two AI tools for your business. Tool A is free but requires some setup. Tool B costs £49/month but works out of the box. How do you decide?
A
A) Always go with the free option to keep costs down
B
B) Always pay for tools — free ones aren't reliable
C
C) Consider your time cost, technical comfort, and whether the paid features match your actual needs ✓
D
D) Ask in a Facebook group and go with whatever gets the most votes
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