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Advertising Capstone Survey

Have you donated to nonprofits in the past?

A
B

Which nonprofits/causes do you donate to, and why?

What would motivate you to donate in the future?

How likely are you to donate to a nonprofit in the next 12 months?

A
B
C
D
E

Which type of cause are you most passionate about supporting?

A
B
C
D
E

How much do you typically donate to charity on an annual basis?

A
B
C
D

Which methods have you used to donate to charity? (Select all that apply)

Where do you typically learn about charitable organizations? (Select all that apply)

How familiar are you with organizations that provide healthcare technology to premature or newborn babies?

A
B
C
D

Which of the following applies to your personal experience? (Select all that apply)

On a scale of 1-5, how much do you agree with this statement: “A nonprofit organization’s ultimate goal should be to essentially “go out of business” because they succeeded with their mission.” (1 = strongly disagree, 5 = strongly agree)

When assessing non-profits in global health, which term builds more trust?

A
B

Which statement provides more value and makes you more likely to make a one-time donation?

A
B

How interested are you in funding medical resources for communities in conflict, disaster, or off-grid zones?

A
B
C
D
E

How likely are you to support a domestic cause?

A
B
C
D
E

How likely are you to support a global/international cause?

A
B
C
D
E

When considering donating to a global/international cause, what is your biggest hesitation? (Select all that apply)

What would make you tell a friend or colleague about a charitable organization? (Select up to 2)

What causes you to unsubscribe or stop donating after an initial donation? (Select all that apply)

When deciding whether to donate to a specific charity, what factor is most important to you?

A
B
C
D

What information is important to you to see when visiting a non-profit’s website?

A
B
C
D
E

What type of email updates/communication do you want to see from a global charity?

A
B
C
D
E

Based on this statement, select the response that best describes your perception of this organization.

“Combining training, equipment, and partnership to stop neonatal hypothermia and transform care for the world’s most vulnerable newborns.”

A
B
C
D

Have you ever heard of Embrace Global?

A
B

Where have you seen or heard of the organization?

Are you retired or close to retirement?

A
B

What is your age range?

A
B
C
D
E
F

What is your Gender?

A
B
C

What is your education level?

A
B
C
D
E
F

What is your annual income?

A
B
C
D
E

How frequently do you actively participate in non-profit organizations' activities?

A
B
C
D