Launch Readiness Assessment

What are you launching or planning to launch?

Quiz

My content has been painting a picture of how life LOOKS and FEELS with this product — the identity, the mood, the 'I want that' moment. People have already been asking when they can buy.

I've been sharing behind-the-scenes of creating the product — the process, the materials, the details. People are interested and commenting.

I've posted about it a few times. Some BTS, a 'something is coming 👀' post, maybe a product photo. Nothing consistent.

I haven't talked about it yet. I want the reveal to be a surprise on launch day.

Launch Ready ✅

Thinking about the content you've been posting (or plan to post) leading up to this product launch — which sounds most like your approach?

Almost There 🟡

Needs Work 🟠

Foundation Stage 🔴

My content has been naming specific problems my audience has — patterns they're stuck in, mistakes they don't realize they're making. People have been DMing me saying 'this is exactly my situation. How do I work with you?'

I've been sharing tips, education, and value content related to what my service helps with. People find it useful and save my posts.

I post about my expertise regularly — what I do, my qualifications, some client testimonials. People know I'm good at what I do.

I haven't really been creating content specifically connected to this offer. I'll explain everything when I announce it.

Thinking about the content you've been posting (or plan to post) leading up to this service/program launch - which sounds most like your approach?

I could answer in 2-3 sentences without hesitating. What it is, who it's for, what they get, what changes for them. I've said it so many times I could say it in my sleep."

I could explain it, but I'd probably go on a bit. I know my offer - I just haven't nailed the tight version yet.

I'd end up sending a long voice note or pointing them to my page because it's easier to show than explain.

Honestly, I'd hesitate. I'm still figuring out some of the details - the exact pricing, what's included, or who specifically it's for

Customization

I have a week-by-week plan. I know what's going out each week, what each post is supposed to do, and when the key moments are - waitlist push, tease, build-up, announcement.

I have a general idea. I'll start posting about it 1-2 weeks before, probably some teases and behind-the-scenes. Nothing mapped out day by day.

I haven't planned pre-launch content specifically. I'll start talking about it when it feels right - probably closer to the date.

I'm focused on getting the product or offer ready. I'll figure out what to post once it's done.

Weebly

Ease of Use

Yes. There's a real deadline, limited spots, or an early-bird incentive that expires. AND my content has been building a sense of 'this is the moment' — tied to something timely and relevant to their life right now.

I have some urgency planned — maybe a launch price or a cart close date — but I haven't been building the 'why now' feeling through my content. The urgency only shows up when I announce.

Not really. They could buy whenever. I might do a small discount at some point but there's no real deadline.

I haven't thought about urgency. I don't want to pressure people into buying.