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MOSQUITO Cycling Club Concept Survey

Welcome! We are developing Mosquito, a new premium cycling performance and social club. We'd love your thoughts on our proposed services and concept to help us shape the club's future. This survey should only take a few minutes.
- Research Participant Information

My name is Soledad Hidalgo Sudario and I am completing my MA Luxury Brand Management Start-up Project at Regent’s University London.

This research explores the feasibility of developing Mosquito, a premium cycling performance and social club in London. The survey aims to understand cycling behaviours, training habits, service needs, community preferences and willingness to pay.

The survey should take approximately 7 minutes to complete. Participation is voluntary and you may stop at any point before submitting your response. Your responses will be used solely for academic research purposes and will be analysed anonymously.

No personally identifying information is required. Data will be stored securely in accordance with the research ethics approval and University requirements.

You may withdraw at any time before submitting the survey. As responses are collected anonymously, it may not be possible to identify and remove an individual response after submission.

If you have any questions about the research, please contact: s25007230@regents.ac.uk

Are you aged 18 or over?

A
B

Which best describes your relationship with cycling?

A
B
C
D
E

Section A: Cycling Profile
How often do you currently cycle?

A
B
C
D
E
F

What types of cycling do you participate in?

How would you describe your cycling level?

A
B
C
D
E
F

Which of the following best describes your main motivation for cycling?

Do you own a bicycle?

A
B
C

If you own a bicycle, approximately what is the value of the bicycle you use most frequently?

A
B
C
D
E
F
G
H