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TikTok Shop Purchase Behavior Survey

This survey is part of a UX research study exploring how Gen Z users make purchase decisions on TikTok Shop. Your responses are anonymous. Takes 5-7 minutes.

How old are you?

Under 18
18-24
25-30
31 or older
How old are you?
A

How often do you use TikTok?

Daily
Several times a week
Once a week or less
I don't use TikTok
How often do you use TikTok?
A

Have you ever browsed TikTok Shop (even without buying)?

Yes
No - I've never browsed TikTok Shop
Have you ever browsed TikTok Shop (even without buying)?
A

Have you ever purchased something through TikTok Shop?

Yes, multiple times
Yes, once
No, but I've considered it
No, I haven't considered it
Have you ever purchased something through TikTok Shop?
A

How often do you purchase from TikTok Shop?

Multiple times a month
Once a month
A few times a year
Rarely / only once
Never purchased
How often do you purchase from TikTok Shop?
A

On average, how much do you spend per TikTok Shop order?

Under $15
$15-$30
$31-$60
$61-$100
Over $100
On average, how much do you spend per TikTok Shop order?
A

What types of products have you bought or considered buying on TikTok Shop? (Select all that apply)

Beauty & skincare
Fashion & clothing
Tech & gadgets
Home & kitchen
Fitness & wellness
Food & snacks
Other
What types of products have you bought or considered buying on TikTok Shop? (Select all that apply)

Creator recommendation or review influences my decision to buy (1 = not at all, 5 = extremely)

Creator recommendation or review influences my decision to buy (1 = not at all, 5 = extremely)

Low price / discount influences my decision to buy (1 = not at all, 5 = extremely)

Low price / discount influences my decision to buy (1 = not at all, 5 = extremely)

Viral trend / For You algorithm influences my decision to buy (1 = not at all, 5 = extremely)

Viral trend / For You algorithm influences my decision to buy (1 = not at all, 5 = extremely)

Limited-time offer / flash sale influences my decision to buy (1 = not at all, 5 = extremely)

Limited-time offer / flash sale influences my decision to buy (1 = not at all, 5 = extremely)

Product reviews and star ratings influence my decision to buy (1 = not at all, 5 = extremely)

Product reviews and star ratings influence my decision to buy (1 = not at all, 5 = extremely)

Free or fast shipping influences my decision to buy (1 = not at all, 5 = extremely)

Free or fast shipping influences my decision to buy (1 = not at all, 5 = extremely)

Return / refund policy influences my decision to buy (1 = not at all, 5 = extremely)

Return / refund policy influences my decision to buy (1 = not at all, 5 = extremely)

Brand reputation influences my decision to buy (1 = not at all, 5 = extremely)

Brand reputation influences my decision to buy (1 = not at all, 5 = extremely)

Friends or family bought it influences my decision to buy (1 = not at all, 5 = extremely)

Friends or family bought it influences my decision to buy (1 = not at all, 5 = extremely)

Concerns about product quality make me hesitate to buy (1 = never stops me, 5 = always stops me)

Concerns about product quality make me hesitate to buy (1 = never stops me, 5 = always stops me)

Distrust of the seller makes me hesitate to buy (1 = never stops me, 5 = always stops me)

Distrust of the seller makes me hesitate to buy (1 = never stops me, 5 = always stops me)

Slow or expensive shipping makes me hesitate to buy (1 = never stops me, 5 = always stops me)

Slow or expensive shipping makes me hesitate to buy (1 = never stops me, 5 = always stops me)

Poor return / refund policy makes me hesitate to buy (1 = never stops me, 5 = always stops me)

Poor return / refund policy makes me hesitate to buy (1 = never stops me, 5 = always stops me)

Payment security concerns make me hesitate to buy (1 = never stops me, 5 = always stops me)

Payment security concerns make me hesitate to buy (1 = never stops me, 5 = always stops me)

Product looked different in real life (past experience) makes me hesitate (1 = never stops me, 5 = always stops me)

Product looked different in real life (past experience) makes me hesitate (1 = never stops me, 5 = always stops me)

Too many ads / feels pushy makes me hesitate to buy (1 = never stops me, 5 = always stops me)

Too many ads / feels pushy makes me hesitate to buy (1 = never stops me, 5 = always stops me)

I don't need it - just impulsive browsing makes me hesitate to buy (1 = never stops me, 5 = always stops me)

I don't need it - just impulsive browsing makes me hesitate to buy (1 = never stops me, 5 = always stops me)

How much does a creator's recommendation influence your likelihood to buy?

I almost always buy when a creator I like recommends it
It increases my interest but I do more research first
It has some influence but isn't the main factor
It doesn't really influence me
How much does a creator's recommendation influence your likelihood to buy?
A

Which types of creators most influence your TikTok Shop purchases? (Select all that apply)

Mega-influencers (1M+ followers)
Mid-tier influencers (100K-1M followers)
Micro-influencers (10K-100K followers)
Regular users / everyday people with small followings
Brand-official accounts
No creators influence me
Which types of creators most influence your TikTok Shop purchases? (Select all that apply)

Do you trust TikTok Shop creator reviews more or less than Amazon reviews?

Much more
Somewhat more
About the same
Somewhat less
Much less
Do you trust TikTok Shop creator reviews more or less than Amazon reviews?
A

Compared to Amazon, how likely are you to buy from TikTok Shop?

Much more likely on TikTok Shop
Somewhat more likely on TikTok Shop
About the same
Somewhat more likely on Amazon
Much more likely on Amazon
Compared to Amazon, how likely are you to buy from TikTok Shop?
A

What would make you MORE likely to buy from TikTok Shop in the future? (Optional)

Any other thoughts about your TikTok Shop experience? (Optional)

Would you be open to a 30-min follow-up interview? (No commitment - completely optional)

Yes, I'm interested!
No thanks
Would you be open to a 30-min follow-up interview? (No commitment - completely optional)
A

If yes, drop your email so I can reach out (never shared or used for anything else)