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Cat Owner Survey Safety & Health

Takes about 3 minutes. There are no right answers — honest opinions help most.

Part 1: About you and your cat(s)

1. Do you currently own one or more cats?

1. Do you currently own one or more cats?
A
B

2. How many cats do you have?

2. How many cats do you have?
A
B
C

3. How long have you had a cat?

3. How long have you had a cat?
A
B
C

Part 2: Safety & health (be honest)

4. How worried are you about things in your home that could harm your cat (toxic plants, open windows, cords, choking hazards, getting lost)?

4. How worried are you about things in your home that could harm your cat (toxic plants, open windows, cords, choking hazards, getting lost)?

5. Has your cat ever had a safety or health scare?

5. Has your cat ever had a safety or health scare?
A
B

If yes, what happened?

6. What do you currently do for your cat's safety?

6. What do you currently do for your cat's safety?

7. What's the hardest part of keeping your cat safe and healthy?

Part 3: The idea

Imagine a cat-specific safety & health service, vet-reviewed, with two parts:
- A one-time Starter Safety Kit (~$89): breakaway collar + ID/QR tag, AirTag-compatible tracker holder, slow-feeder bowl, pet first-aid kit, toxic-plant guide + cord protectors, deshedding brush + nail clippers, calming pheromone diffuser, and window/balcony netting if your home needs it.
- A quarterly Refill Box (~$105 every 3 months ≈ $35/month): flea/tick prevention, dental care, hairball control, a urinary/digestive supplement, skin/coat or calming chews, litter deodorizer, and a rotating toy.

8. How appealing is this to you?

8. How appealing is this to you?

9. Which of these items would be MOST valuable to you?

9. Which of these items would be MOST valuable to you?

10. If this existed today, which would you most likely actually buy?

10. If this existed today, which would you most likely actually buy?
A
B
C
D
E

11. The quarterly Refill Box at ~$105 every 3 months feels:

11. The quarterly Refill Box at ~$105 every 3 months feels:
A
B
C
D
E

Is there anything you’d expect in a cat safety & health box that we haven’t mentioned? What’s missing? What would make this a must-have for you?

Part 4: How the box is built (this part really matters to us)

The kit comes pre-filled with the vet-recommended essentials — you don't have to figure anything out. If you already own something, you can swap it for free for something else of equal value. If you want to keep both, you can add the extra for a little more.

12. Which sounds best to you?

12. Which sounds best to you?
A
B
C
D

13. How much do you like being able to swap out items you already own?

13. How much do you like being able to swap out items you already own?

14. Would you pay a little extra to "keep both" (the original item AND a swapped alternative)?

14. Would you pay a little extra to "keep both" (the original item AND a swapped alternative)?
A
B
C

15. Which of the kit items do you ALREADY own?

15. Which of the kit items do you ALREADY own?

Part 5: Your home

16. Does your home have a balcony or windows above the ground floor?

16. Does your home have a balcony or windows above the ground floor?
A
B

Part 6: The bigger picture

17. Besides your cat(s), do you have any other pets?

17. Besides your cat(s), do you have any other pets?

18. We plan to add safety boxes for other animals over time. Which would you want next?

18. We plan to add safety boxes for other animals over time. Which would you want next?
A
B
C
D
E
F

Part 7: Early access

19. If we launched this, would you want early access with a launch discount?

19. If we launched this, would you want early access with a launch discount?
A
B
C

20. If yes or maybe, email to notify you (optional):