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Where B2B Revenue Gets Stuck

A MarketingHQ + Personal ABM research study on post-pipeline revenue leakage
Most GTM dashboards show pipeline growing and make it look like the system is working. This study looks at where revenue actually gets stuck between pipeline and closed-won, and when you participate, you'll see how your numbers compare to the benchmark. Takes about 10 minutes.

Are you investing marketing dollars in the post-pipeline (after a meeting is booked)

A
B
C
D

Where are the teams prioritizing? (Select all that apply)

Roughly what percentage of your pipeline stalls without a decision (no-decision outcomes)?

Which competitor types feel like your "invisible competitor" in deals? (Select all that apply)

Where do teams seem to lose deal momentum? (Select all that apply)

What is your current average ACV?

A
B
C
D
E
F

In the last 12 months, what percent of marketing-influenced pipeline became closed-won revenue

How much did win rates decrease in the last year?

By what percentage is the pipeline leaking month over month?

By how long did sales cycles slow down?

By what percentage of closed deals, did teams have to discount pricing in order to win?

By how much did the average deal size drop in the last 12 months?

Where do GTM content issues lie? (Choose all that apply)

What's keeping the team from reaching the ACV goal? (Select all that apply)

Your role

Company size (employees)

Primary industry

Would you like a free 30-minute diagnostic and strategy session on what's keeping your pipeline from converting to revenue? You'll get a customized read on the root causes and the next steps to take.

Full Name

Work Email

Company