We are looking for a Team Leader to join our Modern Trade Merchandising team. Please review the details below before applying.
Position: Team Leader – Modern Trade Merchandising
Reports To: Project Manager
Department: Sales – Modern Trade
Location: Nairobi Region Kenya
Job Purpose
The Team Leader – Modern Trade Merchandising is responsible for leading, coaching, and managing a team of up to 20 merchandisers across key modern trade accounts including Carrefour, Naivas, and Quickmart. The role ensures excellent in-store execution by driving product visibility, availability, merchandising standards, stock management, promotional compliance, and sales support while developing the capability and performance of the merchandising team.
Key Responsibilities
1. Team Leadership & People Management
● Lead, supervise, motivate, and develop a team of up to 20 merchandisers.
● Conduct regular field visits to coach merchandisers on best merchandising practices.
● Set clear daily, weekly, and monthly performance expectations.
● Monitor attendance, punctuality, discipline, and productivity.
● Conduct performance reviews and provide continuous feedback.
● Identify training needs and develop individual improvement plans.
● Foster a high-performance, customer-focused team culture.
2. Merchandising Excellence
● Ensure products are displayed according to company merchandising standards.
● Maximize shelf visibility, shelf share, and product placement.
● Ensure planogram compliance where applicable.
● Implement promotional displays and point-of-sale materials.
● Maintain clean, attractive, and fully merchandised shelves.
● Monitor competitor activities and provide market intelligence.
3. Product Availability & Stock Management
● Ensure consistent product availability across all assigned outlets.
● Monitor stock levels to minimize out-of-stock situations.
● Coordinate replenishment with store personnel and internal sales teams.
● Monitor stock rotation using FIFO principles.
● Identify slow-moving, damaged, or expiring stock and recommend corrective actions.
● Support inventory accuracy and stock reconciliation where required.
4. Sales Support
● Work closely with Key Account Managers and Sales Representatives to drive sales growth.
● Support the execution of promotional campaigns and new product launches.
● Identify sales opportunities within assigned outlets.
● Build positive working relationships with store management.
● Ensure pricing and promotional compliance.
5. Coaching & Training
● Train merchandisers on merchandising standards, product knowledge, shelf management, visibility improvement, stock management, sales fundamentals, customer service, store relationship management, and reporting standards.
● Conduct regular field coaching sessions and on-the-job training.
6. Reporting & Administration
● Prepare daily, weekly, and monthly performance reports.
● Track key merchandising KPIs and monitor outlet compliance.
Qualifications
● Diploma or Bachelor's Degree in Business Administration, Marketing, Sales, or a related field.
● Minimum 3 years' experience in FMCG merchandising or sales.
● At least 1–2 years' experience leading merchandising teams.
● Experience working with modern trade retailers such as Carrefour, Naivas, and Quickmart is highly preferred.