Prospect and reach out. Build and work a pipeline of target clinicians through cold calls, cold emails, LinkedIn outreach, and conference follow-ups. Get past gatekeepers, book the meeting, and keep the top of the funnel full.
Segment and route. Diagnose where each clinician fits — wholesale, referral-only recommender, or not-yet-ready — and tailor your follow-up accordingly. Build the playbook for each path as you go.
Educate and onboard. Run discovery calls, learn about their practice, and help them see where FODZYME fits in. Communicate on FODMAPs, enzyme mechanisms, and our clinical data. Make complex science and the impact FODZYME can have land with skeptical, time-constrained practitioners.
Sell to dispensing practices. For clinicians whose practices fit a wholesale model, run the full sales motion: pitch, negotiate, close, and onboard. Build a growing book of accounts that actively stock and sell FODZYME.
Support active recommenders. Equip clinicians with the materials, sample codes, and patient-facing resources they need to actually move recommendations into patient hands. Follow up relentlessly. Log everything in the CRM.
Show up. Represent Kiwi at conferences, trade shows, and industry events to build awareness and fill your pipeline.
Feed insights back. Share what you're hearing — objections, competitor intel, unmet needs — with leadership and marketing. Help shape messaging, pricing, and collateral based on real conversations.