Key Performance Indicators (KPIs)1. Achieve 100% of the monthly, quarterly, and annual sales targets assigned to the territory.
2. Deliver at least 10% year-on-year revenue growth within the assigned territory.
3. Open a minimum of 3 new customer accounts per month.
4. Increase market penetration by at least 5% per quarter through acquisition of new outlets and customers.
5. Maintain a customer retention rate of at least 95% from one period to the next.
6. Achieve a minimum of 95% compliance with planned outlet visits and journey cycles.
7. Resolve customer complaints and inquiries within an average of 24 hours or less.
8. Maintain a customer satisfaction score of at least 4 out of 5 based on periodic customer feedback.
9. Maintain the percentage of outlets experiencing stock-outs on key SKUs at 5% or below.
10. Achieve a minimum 85% product visibility score, based on share-of-shelf and merchandising audits.
11. Achieve 100% execution of planned promotional activities within the assigned territory.
12. Achieve new product listings or adoption in at least 80% of the targeted outlets.
13. Achieve a minimum 98% on-time collection rate for receivables.
14. Maintain average Days Sales Outstanding at 30 days or less.
15. Ensure at least 98% of customer orders are fulfilled correctly and on time.
16. Submit 100% of sales and collection reports on time and without errors.
17. Maintain at least 95% compliance with the approved journey cycle and route plan.
18. Achieve a minimum 90% score in the supervision of JSR route compliance, reporting, and field activities.
19. Maintain stock nearing or reaching expiry within the territory at 2% or below.
20. Maintain sales value per outlet and per customer call at or above the established productivity benchmark.
