Startup Outerwear Brand: Founding Questionnaire

I prefer to save up for fewer, premium "investment" pieces that last a long time

I buy mid-priced pieces based on current trends

Magazines, TV, music videos or culture blogs

On multi-brand online retail spaces (e.g. ASOS)

Small influencer who's style matches mine

Everyday people posting unboxing videos or reviews

Yes, I own one and wear it regularly when the weather calls for it

Yes, I own one, but I rarely or never wear it

Style/Aesthetic: It looks too sporty/techy and doesn't match my daily streetwear/fashion outfits

Comfort/Fabric: The material feels crunchy, plasticky, makes too much noise, or makes me sweat

Utility: I just use an umbrella or wear a normal hoodie/coat and hope for the best