The 5 - Second Test is one of the highest - ROI improvements a business can make to its online presence. Here's why:
The 5 - Second Test is a classic UX (user experience) test designed to measure first-impression clarity. The goal of this test is to see if your audience is able to understand the following:
- What does your business do?
- Who does your business help?
- What stands out about your business?
- What do you still have questions about?
We've all heard the expression that first impression are crucial, but how does that relate to your business? Lucky for you, we've compiled a few of the many reasons how the first impression you make online can make or break your business.
- When someone lands on a website, their brain forms an opinion in 50 milliseconds. You have half a second to convince people they should be interested in your business,
- SMB's don't get second chances. Small businesses generally do not have the same brand recognition as large companies. You rely on trust, clarity, and professionalism, and your online presence must show that if you want to compete.
- A clear first impression increases conversions. When a website instantly communicates what the business does, who it helps, why it matters and what the user needs to do, conversions go up - sometimes dramatically.
Enough talk, let's get started on getting your more leads:
