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Head of Sauna Studio @ The Sauna Place

🥇 Build the In-House Studio Behind a $100M+ Luxury Wellness Brand

The Sauna Place is a fast growing luxury sauna and home wellness company. Under new ownership over the last two and a half years, we have tripled sales, expanded our in-house brands, and built the foundation for a much larger national business. We made the 2024 Inc. 5000 list and are scaling toward a $100M+ business over the next few years.

We design, build, and sell premium saunas, steam rooms, cold plunges, and full wellness spaces across three brands: The Sauna Place, Heritage Sauna, and Cedro Custom, our custom line crafted in Tennessee. We sell products people have to feel to believe. Right now, most of what a customer sees before they buy is a spec sheet and a stock photo.

The reason our content has been thin is that nobody has been standing next to a sauna with a camera. We are building an in-house studio to fix that. You are the person who builds it.

THE OPPORTUNITY

You will stand up and run Sauna Studio, our internal creative production function. Photo, video, product content, and the channels that carry it.


You are our first marketing hire based on-site at HQ, sitting with the product, the builds, and the crew who make them. That is deliberate. We have a warehouse full of real saunas, a workshop turning out custom Cedro builds, and products going out the door every week. Almost none of it has been on camera yet.


This is a hands-on job. You are shooting, editing, and shipping weekly, not briefing an agency. In exchange you get a funded studio, real ownership of what we make, and the first seat in a creative function we intend to grow around you.


Where this goes: you start as a senior individual contributor. As the studio proves out, this becomes a creative leadership role with a team and a title to match. We are building toward that deliberately over time. 


A NOTE FROM JO, OUR VP OF GROWTH

I read every portfolio myself. Not a screener, not a recruiter. I will be your closest partner here. I bring the calendar, the commercial context, and strong opinions, and I want you to push back on them. I am hiring for craft rather than compliance because we already have the vision. What I need is someone better than me at making it real. 


If that sounds like the job you have been waiting for, show me the work.

Tell us a bit more about yourself

1. Upload your resume (optional)

2. Record a video intro (optional - 5 mins max)

Please introduce yourself. Link a short video where you introduce yourself and explain why you’re excited about this role. (This is optional, but it’s an opportunity to showcase your personality, perspective, and unique drive.)
We recommend using Loom to record your video and posting the link below.

Portfolio Work.

Please share Three pieces you made that performed. Links, plus briefly explain for each on why it worked.

Why Each worked:

Looking at the Sauna Place - what would you shoot in your first 30 days on our floor, and why?