Key Responsibilities
Lead Generation
- Identify and research prospective sponsors, exhibitors and strategic partners across Eventhive's event sectors.
- Build and maintain a healthy pipeline of prospective clients.
- Conduct outbound prospecting through calls, email, LinkedIn, industry networks and other channels.
- Identify companies whose commercial objectives align with Eventhive's audiences and event themes.
- Develop relationships with marketing, communications, business development and senior management decision-makers.
Sales & Business Development
- Present Eventhive's sponsorship, exhibition and partnership opportunities to prospective clients.
- Understand each prospect's business objectives and recommend appropriate event opportunities.
- Develop tailored proposals and sponsorship packages in collaboration with relevant internal teams.
- Conduct sales meetings, presentations and negotiations.
Follow up consistently with prospects throughout the sales cycle.
- Convert qualified leads into paying sponsors and partners.
Meet or exceed agreed sponsorship revenue targets.
Account Management
- Maintain strong relationships with existing sponsors and identify opportunities for repeat business and upselling.
- Understand client expectations and ensure commitments are clearly communicated to internal teams.
- Work with the operations and marketing teams to ensure sponsors receive agreed deliverables.
- Identify opportunities to expand client relationships across Eventhive's wider event portfolio.
Pipeline & Reporting
- Maintain accurate records of leads, opportunities, proposals, negotiations and closed deals.
- Keep the CRM or sales tracker updated.
- Provide regular pipeline and revenue forecasts.
- Track conversion rates and identify opportunities to improve the sales process.
- Monitor competitor events, sponsorship offerings and market trends.
Event & Industry Engagement
- Attend Eventhive events and industry gatherings to meet prospective clients and strengthen relationships.
- Build a strong understanding of the industries covered by Eventhive's event portfolio.
- Stay informed about companies entering new markets, launching products, raising capital or expanding their commercial activities.
- Identify businesses that could benefit from Eventhive's audiences, thought-leadership platforms, exhibitions and media opportunities.
