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The Content-to-Decision Audit

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Almost never. I post consistently, but when I miss posts, it is usually because of an unexpected situation.

Occasionally. I sometimes miss a few days when work gets busy or other priorities come up.

Often. I regularly go several days without posting because I struggle with time, ideas, planning, or consistency.

Very often. I frequently disappear from social media for weeks at a time because I struggle to keep up.

Almost every week. Consistency is a major challenge for me and I rarely maintain a posting routine.

I feel fine because I have a system and know when I will get back to posting.

I feel a little guilty, but I usually get back to it quickly.

I feel frustrated because I know I should be more consistent.

I feel overwhelmed because getting back to posting feels difficult.

I feel like I've fallen behind and don't know where to start again.

Yes, very clearly. I know exactly who I want to attract and what they are looking for.

I have a clear general idea, but I could define them more specifically.

I have an idea of my audience, but it is still fairly broad.

Not really. I mostly create content without a specific person or audience in mind.

No. I am not sure who my content is specifically meant to attract.

Can you clearly describe who your content is meant to attract?

Mostly what my audience needs to know. I intentionally create content around their questions, problems, concerns, and needs.

A good mix of what my audience needs and what I want to talk about.

It depends. Sometimes I create for my audience, but other times I simply post what I have in mind.

I mostly create content around what I want to talk about.

I rarely consider what my audience needs when deciding what to post.

Do you usually create content based on what your audience needs to know, or mainly what you want to talk about?

Immediately. My profile and content make it very clear what I do and who I help.

Within a few seconds. They may need to look at one or two things, but it is generally clear.

They would need to look around my page for a while to understand what I do.

It is probably not very clear unless I explain it to them directly.

I'm not sure what someone would understand about my business from my page.

When someone discovers your page for the first time, how quickly can they understand what you do and who you help?

Yes, very clear. My content communicates the value I provide and why I am a good choice.

Mostly clear. People can understand my value, although I could communicate it more strongly.

Somewhat clear. I explain what I offer, but the value is not always obvious.

Not very clear. My content mostly tells people what I offer without clearly showing why it matters.

I'm not sure. I haven't really considered whether my value is clear from my content.

Is your value clear enough that someone can understand why they should choose you?

Yes, every time. I know exactly what I want each post to achieve before I create it.

Most of the time. I usually have a goal, although I don't always define it clearly.

Sometimes. I have a goal for some posts but create others without one.

Rarely. I mostly focus on creating the post rather than what I want it to achieve.

No. I usually just post without a specific goal.

Before creating a post, do you have a goal you want it to achieve?

Yes, always. I intentionally know the response or action I want my content to create.

Most of the time. I usually have an intended response in mind.

Sometimes. I think about this for certain posts but not consistently.

Rarely. I mainly focus on what I want to say rather than the response I want to create.

No. I don't usually think about what someone should think, feel, or decide after seeing my content.

Do you know what you want someone to think, feel, or decide after seeing your content?

I have clear content topics or pillars that guide what I create.

I have some recurring topics, but I also post randomly sometimes.

I have a general idea of my topics, but I don't consistently follow them.

I usually post whatever comes to mind without a clear content direction.

Do you create content around specific topics, or do you mostly post whatever comes to mind?

Almost never. I have enough content directions and ideas to keep things varied.

Occasionally. It happens sometimes, but I can usually come up with something different.

Sometimes. I regularly find myself returning to the same types of posts.

Often. I struggle to find new content angles and repeat myself frequently.

Very often. I frequently feel stuck and don't know what else to post.

The Content-to-Decision Audit

What does your business do, and who is it specifically for?

Why did you start this business?

How often do you go for several days or weeks without posting and what causes it?

How do you feel when you realize you've gone several days without posting?