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State of Product 2026

State of Product is an annual survey for all Product leaders in Sweden.
We will, as always, share the survey results with you for free because we want to help you sit in the driver’s seat when discussing these topics within your organisation. We believe the survey insights will help you better understand the market and how others operate in their product roles. In February 2027, we’ll host an event where we present and discuss the results together with product leaders from across Sweden. All responses are anonymous. We never report individual responses, only overall trends

Tell us about yourself

Age

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Title

In which sector do you work?

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What type of branch or industry are you working in? ex fintech, gaming, SaaS

How large is the company or organization at which you currently work? Number of people

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How long have you worked in product management?

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Knowledge and competence

Rate your skill when it comes to product methodology

I know nothingYou can call me Marty Cagan

Rate your people skills

This is an area where I need significant developmentThis is one of my greatest strengths

Where do you spend most of your time? Answer in percentages (total of 100%)

Examples of operational work: managing backlog, jira, writing requirements, analytics Examples of tactical work: Stakeholder management, customer interviews, coaching Examples of strategic work: product vision, organizational structure

How do you develop your skills as a product person?

Name a book, podcast or other resource which you feel could benefit your fellow product people