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High Protein, Low Calorie Ice Cream in the UK - Tell us what you think!

Estimated time to complete: 3 mins

How old are you?

How old are you?
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What country are you based in?

What country are you based in?
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What is your gender?

What is your gender?
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How often do you exercise?

How often do you exercise?
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How often do you eat ice cream?

How often do you eat ice cream?
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What format of ice cream do you most often buy? Select all that apply

What format of ice cream do you most often buy? Select all that apply
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What stops you eating ice cream as part of your regular diet? Select all that apply

What stops you eating ice cream as part of your regular diet? Select all that apply
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How often do you eat high protein snacks like protein bars, Greek yoghurt, or protein shakes?

How often do you eat high protein snacks like protein bars, Greek yoghurt, or protein shakes?
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Do you currently track your calories or macros?

Do you currently track your calories or macros?
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How appealing does this sound: an ice cream with 40g protein and 400 calories per tub?

How appealing does this sound: an ice cream with 40g protein and 400 calories per tub?
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Which of the following would make you eat ice cream more regularly? Select all that apply:

Which of the following would make you eat ice cream more regularly? Select all that apply:
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What would be most important to you in a high protein ice cream? Rank these:

What would be most important to you in a high protein ice cream? Rank these:
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When would you eat a high protein, low calorie ice cream? Select all that apply

When would you eat a high protein, low calorie ice cream? Select all that apply
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Which flavours would you want in a Low Calorie / High Protein Ice Cream? Select up to 3

Which flavours would you want in a Low Calorie / High Protein Ice Cream? Select up to 3
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Have you tried any high protein ice creams before?

Have you tried any high protein ice creams before?
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How important are the following to you in a high protein ice cream? Rate each 0-10

No artificial sweeteners

No artificial sweeteners

Low or no added sugar

Low or no added sugar

Low fat

Low fat

All natural ingredients

All natural ingredients

High fibre

High fibre

Low in calories

Low in calories

No artificial colours or flavours

No artificial colours or flavours

Tastes as good as regular ice cream

Tastes as good as regular ice cream

Would you pay more for a version made with entirely natural ingredients?

Would you pay more for a version made with entirely natural ingredients?
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How much would you pay (in GBP) for a 460ml tub of Low Calorie & High Protein Ice Cream that actually tastes good?

How much would you pay (in GBP) for a 460ml tub of Low Calorie & High Protein Ice Cream that actually tastes good?
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How likely would you be to recommend a High Protein Ice Cream that actually tastes great to a friend? (10 = Extremely Likely)

How likely would you be to recommend a High Protein Ice Cream that actually tastes great to a friend? (10 = Extremely Likely)

How do you usually discover new health food products? Select all that apply

How do you usually discover new health food products? Select all that apply
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Where would you prefer to buy it? Select all that apply

Where would you prefer to buy it? Select all that apply
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