Hi! We’re MOMENTOFIMPACT.
This brief helps us understand your business, context, and challenge — so we can work with clarity and focus on real outcomes, not assumptions.
Briefly tell us about your business, brand, or product. What will we be working on: a brand, product, service, or a specific direction?
Describe the problem in your own words. What isn’t working, feels unclear, or is holding growth back? For example: the brand exists but lacks clear positioning; the product has evolved, but communication hasn’t; the design feels outdated; it’s hard to explain the value to customers; there’s no system across UX, identity, or social media.
Do you already know which service you need, or are you looking for our help in defining the right solution? You can choose or describe one or more:
Who is your customer? Who are you speaking to, and who makes the final decision?
What matters most to this audience? How do they currently perceive your brand or product?
Who are your direct or indirect competitors? How do they present themselves and communicate? What is your strength or potential point of difference?
What should change as a result of our work? What should people understand/ feel/ do?
Share 3–5 examples of websites, brands, or products you find relevant or inspiring (not necessarily from your industry).
How will you know the project was successful? (e.g. business results, perception, usability, recognition)
Share anything important we didn’t ask, but should know before we start.
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