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From 0 to 1 Million Users in 6 Months: How I Built My Viral App (Playbook)

Hi, Nicole here!!

This is a 60-page breakdown of how I scaled my app to 1M users and $150K MRR in 6 months. With no paid ads or influencers, just viral loops and content.

I break down everything: onboarding, pricing, paywalls, referral systems, UGC, distribution — all the stuff that actually moved the needle.

It’s also my college thesis, so yeah… there are some academic sections. Feel free to skip those and go straight to the useful parts.

It’s free. I just want to learn a bit about who’s reading this, and I might host some founder events in the future. So answer these questions honestly!!

🫵 If you're reading this, you should probably follow me on Twitter @madebycol.

*This 60-page playbook is something I spent a lot of time writing, and I set this up so it’s shared fairly. Please don’t pass around the PDF link - it's not yours to send. If someone wants it, just send them to this page.

What's your full name?

What's your job?

What's your job?
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What's your role & company? (i.e. CEO at www.glamup.ai)

If you're in a startup, what stage is it at right now?

If you're in a startup, what stage is it at right now?
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If you're in a startup, how is it structured?

If you're in a startup, how is it structured?
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What's your email?

What's your phone number?

Why are you reading this? (select multiple)

Why are you reading this? (select multiple)
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E

Do you plan to apply any of the strategies in this playbook?

Do you plan to apply any of the strategies in this playbook?
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C