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Apply for Woven Certification

Woven is a trust standard for Black-owned brands. Tell us about your brand below. If there’s alignment, we’ll be in touch about next steps. If not, we’ll tell you why and what we'd love to see.

Takes about 10 minutes. Answer honestly - we’re looking for real, not perfect!

Brand Name

Founder Name

Founder Email

Brand Website/Socials

Is your brand at least 51% owned and controlled by Black, Latina/o, Asian, or Native American individuals?

Does your brand serve the NYC area with your products/services?

Why do you want to be certified by Woven?

The Woven standard evaluates brands across four pillars:

Product Quality & Craft: We try the products ourselves and check references before a brand earns the mark.

Brand Story & Founder: We connect with brand founders to establish relationships rooted in care and the village mindset.

Values & Community Impact: We look at how a brand shows up for community, not only at what it sells.

Customer Experience: We confirm that the brand is ready for you to engage with their product and able to deliver on what it promises.

What makes your brand excellent across these pillars?

Please provide the name of one external reference who can speak to your brand.

A reference must be an independent party who is neither employed by nor related to the brand.