Unbreakable Index

Less than 5% - We reinvest or spend almost everything we make

5-10% - We retain some cash, but margins are tight

11-20% - We generate healthy free cash flow

21%+ - We consistently generate strong free cash flow and reinvest strategically

Between 2 and 4 weeks following month-end

We could swing it, but it would swallow most of our profits

We would be able to manage it through reductions in force / layoffs

We would manage it with minimal impact to the business operations

We sometimes question them but mostly follow.

We often challenge norms but still consider them.

We always break problems down to fundamental truths.

We wouldn’t know where to start—we need everything.

We would remove tasks with the least direct impact but struggle with prioritization.

We would focus on revenue and efficiency but might keep outdated habits.

We already run lean, and only the most valuable activities remain.

We base decisions on what competitors do.

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