Fashion and Sustainability

Hello, I’m Martina Francese, and I’m currently writing a Master’s thesis in Web Communication Design. My project focuses on fashion and sustainability, specifically how clothing consumption impacts the planet, how people can make more informed choices, and how to navigate greenwashing and the many sustainability labels. This survey is quick and anonymous, and your answers will help me design an app that supports better decision-making.

Please answer as honestly as you can; there are no right or wrong answers, and your responses will not be judged.

P.S: This survey contains Karma to get free survey responses at SurveySwap.io

Select your country of residence

Select your age

What is your Gender?

Female

Male

Non-binary

Other / Prefer not to say

How do you usually shop for clothes?

Online

In Person

Both in equal amounts

Mostly online, sometimes in person

Mostly in person, sometimes online

In the last 6 months, how much did environmental impact influence your clothing purchases? (Any answer is totally fine.)

Not at all

A little

Somewhat

A lot

Not sure / I don’t remember

In the last 6 months, did you purchase more new or used clothing items?

Mostly Used / Pre-loved / Vintage

Exclusively Used / Pre-loved / Vintage

Mostly New

Exclusively New

Both in equal amounts

I did not purchase any clothing

Not sure / I don't remember

When you buy clothes, how important is the material composition (for example cotton, wool, polyester) in your choice?

It’s one of my top priorities (I usually choose natural fibers)

It matters a lot (I often try to choose natural fibers)

It matters a little (I sometimes check the composition)

It doesn’t really matter to me

Not sure / I don’t remember

Imagine you scan a clothing item’s composition label with the app I’m designing. The app would estimate the item’s environmental impact.
Which of the following impact metrics would be most useful to you? Please rank them from 1 (most relevant) to 5 (least relevant)

Imagine you scan a clothing item’s composition label with the app I’m designing. The app would estimate the item’s environmental impact.Which of the following impact metrics would be most useful to you? Please rank them from 1 (most relevant) to 5 (least relevant)

1

Water use (liters)

1

Greenhouse gas emissions (kg CO₂e)

1

Materials amount (g)

1

Transport distance (km)

1

Estimated time to break down (years)

Is there any other Impact metric you would find useful?

Besides the environmental impact estimate and the option to compare items, would you like the app to include any other information or guidance? (Select all that apply)

A

No, the impact data is enough for me

B

Yes, where to shop more sustainably

C

Yes, information about sustainable fabrics and materials

D

Yes, how to understand sustainability labels and certifications

E

Yes, mending tips and DIY repair projects

F

Yes, how dispose or recycle old clothing correctly

G

Other (Please specify)

Is there anything you would like to add?

If you would like to know more about the project, feel free to contact me at mafra24@student.sdu.dk . Thank you so much for your time.