Credit card (rewards, cash back, secured, or unsecured)

Other consumer credit products (auto, HELOC, mortgage, student, etc.)

We've benchmarked our rates and terms — we're competitive or better than most in our category

We believe we're close, but haven't done a formal benchmarking exercise

We haven't compared our offer against what's live on these platforms

We have a working API, redirect tracking, and pixel or postback infrastructure already in place

Some of this exists but we'd need development work to be fully integration-ready

We don't currently have affiliate-ready tech infrastructure

Primarily credit bureau data, but we're actively evaluating additional sources

Credit bureau data plus alternative sources — income verification, bank account data, employment data, or similar

Yes — we've modeled our unit economics and know what we can pay publishers

We have a rough sense but haven't formalized it yet

Yes — we've run affiliate campaigns and have performance benchmarks to work from

We've done performance marketing (SEM, paid social) but not through affiliate channels specifically

This would be our first foray into affiliate or comparison marketing

A dedicated person or team with tooling to monitor and optimize publisher performance

Someone owns it but it's managed manually or ad hoc

We don't have a clear owner or process for this yet