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Branding Questionnaire by Soofi
Welcome to Soofi Art Studio.
I’m Soofi, and I design thoughtful brand identities and packaging that connect emotionally and stand out visually.
This questionnaire helps us understand your vision, audience and products so we can create a brand and packaging design that feels aligned, purposeful and powerful.
Let's get started 👇
What's your full name?
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What's your email?
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What's your Instagram handle? (If applicable)
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What’s your Brand name?
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Do you have a tagline or slogan?
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Is this a new brand or a rebrand?
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Describe your brand in 3–5 sentences
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What is your brand mission?
(Why do you exist?)
What is your brand vision?
(Where do you see the brand in 5–10 years?)
What are your core values? (e.g., sustainability, luxury, honesty)
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Who is your ideal customer/audience?
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What products are you launching?
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How many SKUs do you have?
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Who are your main competitors? (List 3–5 brands)
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If your brand was a person, how would you describe it?
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If your brand was a person, how would you describe it?
Elegant
Bold
Playful
Minimal
Traditional
Modern
What services do you need?
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What services do you need?
Logo design
Full brand identity
Packaging design
Website design
When do you want to launch?
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What is your estimated budget range?
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What is your estimated budget range?
<$1000
$1000–$2,000
$2,000-$3,000
$5,000+
Any design references? (Pinterest / Instagram / Behance)
What brands inspire you? (Add references or links)
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Where will your logo primarily appear?
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Where will your logo primarily appear?
A
Digital
B
Print
C
Both
Anything else you'd like to mention?
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Submit
