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Social Media Specialist and Content Creator (Chinese and English)

Company: Huqiao Games

Location: Fully Remote

Working Hours: EU / 9:00–17:00 CEST (Full-time)

Salary: $1,600 USD/month + bonuses

Huqiao Games is a bridge between China and the West in the games industry. We help Western game studios and publishers understand, enter, and grow in the Chinese market through localization, platform-native marketing, influencer campaigns, community building, and market strategy.

We’re looking for a Social Media Specialist and Content Creator for both Chinese and Western market with a strong understanding of gaming culture, Chinese platforms, and content that actually performs.

This role is for someone who is an expert in Chinese social media, and familiar with the Western side, but already understands how gaming content works. You should be comfortable thinking strategically, creating content ideas, writing copy, creating short-form videos, publishing posts, tracking performance, and helping us grow stronger connections with Chinese gaming communities.


You will work with our marketing team and help shape how Huqiao show up across Chinese social platforms.

Responsibilities

→ Manage and grow Huqiao’s social media presence across Chinese platforms, including Bilibili, Xiaohongshu (Rednote), and Douyin
→ Supporting the Western social media team
→ Create and publish engaging gaming-related content, from content ideas and copywriting to execution and posting
→ Develop creative content strategies to increase followers, engagement, and brand awareness
→ Monitor gaming trends, platform trends, industry news, community discussions, and platform best practices
→ Work with the Western side of the team to bring Chinese platform insights, content ideas, and relevant trends into broader marketing efforts
→ Help adapt or repurpose Chinese social content for Western-facing social media
→ Collaborate with designers and video editors to create high-quality visuals and videos
→ Support the promotion of games, events, updates, campaigns, and other Huqiao initiatives
→ Track performance, report on results, and suggest practical improvements
→ Creating and participating, appearing in short-form videos and webinars, and talking about specific gaming topics in English and Chinese
→ Attend gaming events when needed and create content or social coverage around them

Requirements

→ You are fluent in Chinese and English
→ 2-3 years experience in gaming-related social media as a content strategist, content creator, social media specialist, or influencer
→ You have a strong understanding of the Chinese gaming community, platform culture, and content ecosystem, but also familiar with the Western side
→ You have hands-on experience with Bilibili, Xiaohongshu (Rednote), and Douyin
→ You understand what makes gaming content perform and how platform algorithms shape visibility
→ You have proven experience growing audiences or increasing engagement on social media
→ You have experience in copywriting, content planning, and execution
→ You are comfortable speaking on camera and creating video content
→ You are passionate about video games and gaming culture
→ You are self-motivated and comfortable working remotely
→ You know the difference between scroll-stopping content and a boring corporate post
Big Plus If You Have (not mandatory)
→ Your own gaming-related social media channels
→ Experience creating or appearing in gaming videos, livestreams, or short-form content
→ Experience participating gaming events or creating event-related content
→ A strong eye for gaming trends and culturally relevant content formats

Compensation & Growth Content

→ Base Salary: $1,600 USD/month + bonuses
→ Performance Bonuses
→ Salary Review: Opportunity for increase after 3 months based on performance

Why Join Huqiao Games?

→ Fully remote position
→ Clear career-track role with fast growth potential
→ Opportunity to work directly with global publishers
→ Real impact on international game launches and expansion
→ Potential for high earnings in exciting Industry