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S3 · Post-Session Commitment · Your Leadership Decision

You Now Know Who You Are For.

This is not a marketing exercise. It is a leadership decision. You have chosen a direction — a specific person, a specific problem, a specific message. Leaders who choose specifically outperform those who try to reach everyone. This form locks that decision and turns it into action.


PART 1 · YOUR IDENTITY ANCHOR

Your nine words remain the foundation. Carry them into every decision this form asks you to make. If something feels off in your answers, return to the words. They are the test.

Vision Word 1

Vision Word 2

Vision Word 3

Voice Word 1

Voice Word 2

Voice Word 3

Value Word 1

Value Word 2

Value Word 3


PART 2 · YOUR IDEAL CLIENT AVATAR

The person you are building for. Locked. Write the final version here — the one that emerged from the session, the hot seat, and the group discussion. Specific. Human. Real.

Name and Situation

Their Specific Problem

What They Believe That Keeps Them Stuck

What They Are Hoping For


PART 3 · THE MATCH

Your positioning statement against your avatar. Write your positioning statement here. Then answer the questions below it.

My Positioning Statement

Does this person feel found by this message — and why?

What would make the match stronger?


PART 4 · WHERE YOUR MAGNET IS STRONGEST

Not a lane choice yet — that is Session 4. An honest read on fit, based on who you described.

The audience type where my magnet is strongest right now — and why


PART 5 · THE LEADERSHIP COMMITMENT

One decision. One action. One deadline.

Based on the avatar you locked today — what is one thing about how you currently show up that does not speak to that person? And what is the one specific thing you will change, add, or stop before Session 4?

This is not a to-do list. It is a direction decision.

What currently does not speak to my ideal client

The one thing I will change, add, or stop

I will do this by (Day + Time)

This will attract my ideal client because

You are not finding clients. You are becoming findable to the right ones. That is the decision you made today.