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DeathTech Marketing Pulse

Hi, I'm Malou. I'm mapping the DeathTech industry for thanatech.io, a publication on marketing, communications and business development in the space. I also run mdwords, a content and marketing studio for DeathTech founders. Marketing in this space has one shared problem, avoidance. Every company that gets past it makes it easier for the next. After months of research I want to hear it straight from you: where does marketing actually get hard?

- Anonymous unless you leave your details at the end. - 7-10 minutes - This survey closes on October 23rd.

Leave your email to: 1. Get the anonymised results report 2. Receive a short free audit of your current content. Nothing gets shared with 3rd parties ever

What best describes your organisation?

Solopreneur / independent practitioner

Small team, self-funded (bootstrapped)

Funded startup

Established corporate or PE-backed

Nonprofit or association

Who do you serve, or sell to? Tick all that apply

Families and individuals (B2C)

Organisations as the end customer (B2B), e.g. funeral homes, employers

Organisations that bring our service to families (B2B2C), e.g. hospices, estate lawyers

We don't sell, we support people for free (e.g. nonprofit)

Do you send an email newsletter to your own list?

Yes

No, but planning to

Does the founder or a leader have a personal brand?
(People know them for a clear point of view on a topic, beyond the company.)

Yes, they're known for a clear point of view

They post, but without a clear point of view yet

No, only the organisation is visible

Not sure what a personal brand is

Don't know (I'm not the founder or a leader)

Which areas does your organisation work in? Pick up to 3

Funeral services (funeral homes, celebrants, cemeteries)

Body disposition (incl. cremation, ashes, regenerative and pet)

End-of-life care (hospice, doula, spiritual)

Planning & legacy

Funeral insurance & pre-need (funeral plans, final expense cover)

Estate admin and digital legacy (after-death admin, digital assets, wills)

Grief & bereavement (support, education, aftercare)

Death education, advocacy & media

Funeral software (case management, planning and admin tools for funeral homes)

Funeral products & supply (caskets, urns, embalming, vehicles, memorial stones)

Memorial products & services (physical and digital)