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Help shape the next Hunter boot!

This short survey takes less than 10 minutes and your answers are completely anonymous.

Once you've finished, you'll have the option to enter a free prize draw — two winners will each receive a pair of Hunter Original Tall 170 Years Anniversary Boots. No purchase necessary.*

There are no right or wrong answers, we're looking for your honest views

*Open to UK residents aged 18 or over. Entries close at 23:59 BST on 11 October 2026. Promoter: Ink (Clothing) Limited t/a Hunter. Full terms and conditions apply.

Which best describes you?

A
B
C
D

Hunter today

When you think of premium or luxury brands for outdoor footwear and clothing, which brands come to mind first?

How familiar are you with Hunter's premium boots, compared to its everyday Wellington boots?

A
B
C
D

How likely would you be to consider a premium-tier boot from Hunter, priced above its standard range?

Not at all likelyVery likely

For each statement below, tell us how much you agree or disagree, based on your own experience or impression of Hunter.

Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Hunter's materials and construction feel genuinely premium to me.
Hunter delivers consistent quality at a higher price point.
Hunter's craftsmanship compares well to other premium outdoor brands I know.
I have some concerns about durability based on past experience or things I've read.
I'd want more proof of quality before paying a premium price for a Hunter product.

What matters to you

Which of the following matter most to you personally?

And which of the following do you personally associate with the Hunter brand?

What makes a boot worth it

Below is a list of factors that might matter when choosing a premium outdoor boot. Please rank them from most important to you (top) to least important (bottom).

Use the up and down arrow keys to change the rank.
1
1
1
1
1
1
1
1
1
1

Price and value

Thinking about a premium boot from Hunter, which price range feels like good value to you?

A
B
C
D
E
F

What would most encourage you to purchase a new premium boot from Hunter?

How you shop

In which of these settings would you be most likely to wear a premium Hunter boot?

Where do you typically discover or research new premium fashion or outdoor products?

Where do you most often purchase premium outdoor footwear or clothing?

A
B
C
D
E
F

What you've bought lately

Over the last 12 months, how much of your footwear and outdoor-clothing spend would you say has gone on premium or luxury-tier brands, rather than mainstream/mass-market brands?

A
B
C
D
E

Which of these categories have you bought a premium or luxury-tier product in during the last 12 months?

Help us name it

We're considering four names for the new premium range. There are no wrong answers here - go with what feels right.

Which of these names feel premium to you?

Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Prestige
Sovereign
Regent
The 1856 Collection

And which feel like a fit for Hunter?

Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Prestige
Sovereign
Regent
The 1856 Collection

Which of these names appeal to you personally?

Not at all
Not really
Neutral
Quite
Very
Prestige
Sovereign
Regent
The 1856 Collection

Now you've seen all four, rank them from the name that feels like the strongest fit for this range (top) to the weakest (bottom).

Use the up and down arrow keys to change the rank.
1
1
1
1

If Hunter could only use one of these, which should it be?

A
B
C
D
E

Anything else?

Is there anything else you'd like to tell us? (optional)

Last few - a little bit about you

Which age group are you in?

A
B
C
D
E
F
G
H

How do you describe yourself?

A
B
C
D

Where in the UK do you live?

A
B
C
D
E
F
G
H
I
J
K
L
M
N