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Application for Performance Marketing Manager

Are you a Performance Marketer who drives growth? If you’re experienced managing paid campaigns, analyzing data, and turning insights into action, we’d love to hear from you.
This Place is a Berlin-based skincare brand redefining what selfcare can look like. Our functional formulations support skin health, sleep, period pain, and recovery—crafted in Germany with clean, vegan, and 100% natural ingredients.

The Role

We’re looking for a Performance Marketing Manager to scale This Place’s performance engine across channels. This role drives efficient customer acquisition across prospecting, conversion, and retargeting.. You will work closely with the CMO to ensure strong alignment between acquisition and long-term customer value.
This is a hands-on role with real ownership, ideal for someone who enjoys both execution and strategic thinking.

What You’ll Do

• Own and scale our customer acquisition through paid channels (Meta, Google) • Drive retention and customer value through CRM and organic social

• Manage day-to-day campaign execution, including optimization, budget allocation, pacing, and bidding strategies across channels and markets

• Drive efficient customer acquisition, improving CAC and ROAS across channels

• Run structured testing across creatives, audiences, and formats

• Translate performance insights into clear creative direction and iteration priorities

• Strengthen tracking, attribution, and reporting to improve decision-making

• Connect performance across channels and ensure marketing delivers measurable business impact

Your Profile

To succeed in this role, you should bring all of the following. Please note that applications without these qualifications cannot be considered:
• 3–5 years of hands-on experience in performance marketing, ideally in D2C e-commerce • Proven track record managing and scaling paid campaigns across Meta and Google • Strong understanding of CAC, ROAS, and performance optimization levers • Experience with CRM/lifecycle marketing (e.g. Klaviyo or similar platforms) • Analytical mindset with experience in testing, attribution, and performance reporting • Solid working knowledge of Shopify • Comfortable working hands-on while also thinking strategically • Native German speaker and fluent in English
If this role feels like a fit, take a few minutes to complete the form below and share your experience. You’ll answer a few short questions and can upload your CV.

Tell us a bit more about yourself

How many years of hands-on experience do you have managing Meta Ads?

How many years of hands-on experience do you have managing Meta Ads?

How many years of hands-on experience do you have managing Google Ads?

How many years of hands-on experience do you have managing Google Ads?

Have you personally managed more than €50k per month in paid media spend?

Have you personally managed more than €50k per month in paid media spend?

Have you worked with Shopify (hands-on)?

Have you worked with Shopify (hands-on)?

What is your experience with CRM/email marketing platforms (e.g. Klaviyo, Mailchimp)?

What is your experience with CRM/email marketing platforms (e.g. Klaviyo, Mailchimp)?

Is German your native language?

Is German your native language?

Do you speak English fluently?

Do you speak English fluently?

Which industries have you worked in? (Select all that apply)

Which industries have you worked in? (Select all that apply)

Upload your resume and cover letter (PDF file formats only)