Be Relied On: when others need stronger grounds to rely on your judgement or work.
Frame What Matters: when the experience, message or interaction needs to be framed so what matters stays intact and can move forward.
Build Traction: when useful work needs to keep progressing through people, decisions and systems once it moves beyond you.
Be Chosen: when you want to be recognised and chosen for the value you bring and create more opportunity from work you have already done.
Shape Direction: when changing conditions mean working out what should hold, what needs to change and what should happen next.