The global haircare market is a multi-billion-pound industry and worth £1.4Billion in the UK, and Black consumers are spending much more than any other ethnic group in this category.
As you’ll see in this report, this number doesn’t even scratch the surface of the larger opportunity because of the unique role haircare plays in their lives.
For far too long, brands have underestimated and underinvested in UK Black consumers. Meaning they are leaving HUNDREDS of MILLIONS of POUNDS on the table.
Black consumers are not a niche!
Black British consumers drive culture, over-index on youth, and spend more on haircare than any other ethnic group, yet their needs remain largely unmet.
Ignoring them isn’t just an oversight, it’s a commercial failure.
The Black haircare network is one of the most culturally powerful ecosystems in beauty — and stylists and barbers sit right at its centre. This report breaks down the true economic value of these professionals, the behavioural patterns of their clients, and the untapped opportunities available for brands, investors, and product innovators to help you better understand and reach this highly influential audience. We highlight what the industry consistently overlooks and show you how brands can create meaningful partnerships that add value instead of noise. If you’re looking to connect with the Black beauty consumer authentically, build partnerships, shape campaigns or innovate in haircare, his report gives you the clarity, direction, and strategic guidance needed to do it right.
Through fresh research with exclusive insights from 500 Black UK consumers, layered with social listening, search trends, and cultural analysis, this is one of a series of reports from Nerdlxb's Black Consumer Index that explores:
