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How do you improve landing pages?

Five quick questions about your experience. No spending figures or contact details needed.

Which best describes your role?

*

A

In-house performance or growth marketer

B

Agency owner or marketer

C

Freelance marketer or conversion specialist

D

Founder or business owner

E

Designer or developer

F

Other

In the last three months, how many landing pages have you helped launch, evaluate, or improve?

*

A

None

B

1

C

2–5

D

6–10

E

11+

How did you evaluate the most recent landing page you worked on?

*

Select all that apply. If you have no recent experience, select only that option.

My own judgment

Colleague or client feedback

Customer feedback

Online community feedback

Analytics, heatmaps or session recordings

A/B testing with real visitors

Paid user testing or an external expert

We did not evaluate it

No recent landing-page experience

Other

What was the biggest difficulty when evaluating or improving that page?

*

A

Finding people who matched the target audience

B

Getting specific, useful feedback

C

Understanding why visitors did not convert

D

Getting enough traffic for a reliable test

E

Deciding what to change first

F

Finding time or budget

G

Nothing particularly difficult

H

No recent landing-page experience

I

Other

Which approach, if any, would you be most likely to try?

*

Imagine a platform offering the first three options below. Feedback can suggest improvements, but does not prove a page will convert better.

A

Publish a page for discovery, upvotes and community feedback

B

Review other pages to earn feedback on my own

C

Pay for private feedback from people matching my audience

D

Continue using my current approach

E

None of these

F

Not sure