The AI Business Visibility Checklist

Google Business Profile is claimed and verified

All profile fields are fully completed — hours, photos, services, and description

10+ Google reviews with a 4.0+ average rating

FAQ section is completed within the profile

Business category and specialisation are clearly stated in the profile description

Website loads in under 3 seconds on mobile

HTTPS / SSL certificate is active across all pages

LocalBusiness schema markup is implemented on key pages

FAQ schema is added to the homepage and key service pages

Website is mobile-friendly and fully responsive

Your business category, specialisation, and location are stated clearly in the first paragraph of your homepage

Each service page has 300+ words of clear, specific content

Content naturally includes your city or service area throughout key pages

Blog or resource section exists and is regularly updated

About page clearly explains who you are, what you specialise in, and why you are credible

At least one page directly answers a common customer question in plain, conversational language

Content uses natural, conversational language that mirrors how customers would ask questions aloud, not just typed keywords

At least one piece of content is structured as a clear, authoritative statement about your industry or specialism that AI can extract and cite as a source

Listed in 3+ industry-specific directories

All negative reviews have been responded to professionally and promptly

Privacy policy and terms of service pages are clearly visible and accessible

Business is mentioned or featured in external content — press, blogs, or partnerships

Business or a team member has been cited, quoted, or linked to by at least one authoritative external source in the last 12 months

At least 5 quality backlinks from reputable, relevant external sites — local press, partner sites, and industry associations count

Homepage clearly defines what your business does, who it serves, and where — within the first 100 words

LinkedIn company page is fully completed and actively maintained

Business is listed on Crunchbase or a relevant authoritative industry profile platform

Business has a presence on platforms AI tools frequently draw from — LinkedIn articles, Quora answers, Reddit threads, or industry forums

At least one publicly available data point, insight, or proprietary perspective is published under your brand that AI tools could reference as a source

Your business can be found when someone asks an AI tool "[your service] in [your city]" — test this yourself in ChatGPT and Perplexity

Your brand name, category, and location appear consistently across every platform AI systems index — no contradictions, no outdated information

The AI Business Visibility Checklist

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