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Clothing Style and Choices Survey
I'm researching how people make choices about clothing and style. This survey takes about 5 minutes. Honest answers are most helpful, even if clothing isn't a big theme for you.
What is your age?
*
What is your gender?
*
What is your gender?
A
Female
B
Male
C
Prefer not to say
D
Other
Are you currently in a phase where something is changing in your life, work, or self-image?
*
Are you currently in a phase where something is changing in your life, work, or self-image?
A
Yes, definitely
B
A bit
C
No
D
Not sure
How important is clothing or your appearance to you?
*
How important is clothing or your appearance to you?
A
Very important
B
Somewhat important
C
Neutral
D
Not that important
E
Not at all important
When does choosing clothing feel difficult for you?
*
When does choosing clothing feel difficult for you?
When buying clothes
When dressing for work or study
When going to an interview, meeting, or important moment
When going on a date or meeting someone new
When going to a party, event, or dinner
When my body or self-image has changed
When I want to try something new, but I'm afraid it doesn't suit me
When I open my closet and don't know what matches
Almost never
Other
Have you ever felt that your clothing no longer fits the person you are today or want to become?
*
Have you ever felt that your clothing no longer fits the person you are today or want to become?
A
Yes, strongly
B
Yes, a bit
C
No
D
Never really thought about it
What do you find most difficult about clothing or style?
*
What do you find most difficult about clothing or style?
I don't know what style suits me
I hesitate a lot when buying clothes
I buy items that don't match well
I make regular bad purchases
I have enough clothes but wear little
I don't know how I want to come across
I don't always know what's appropriate
I especially need outfit inspiration
Clothing is not really a problem for me
I have too much choice and end up buying nothing
How much time do you spend on average searching for clothing online or in stores?
*
How much time do you spend on average searching for clothing online or in stores?
A
Less than 30 minutes
B
30 minutes - 1 hour
C
1-2 hours
D
More than 2 hours
E
Varies
F
I almost never search for clothing
Have you bought clothing in the past 12 months that you wear little or not at all?
*
Have you bought clothing in the past 12 months that you wear little or not at all?
A
Yes, several times
B
Yes, once
C
No
D
Not sure
Approximately how much did you spend on such bad purchases or unworn clothing in the last 12 months?
*
Approximately how much did you spend on such bad purchases or unworn clothing in the last 12 months?
A
€0
B
€1-50
C
€50-150
D
€150-300
E
More than €300
F
Not sure
What do you do when you doubt your clothing style or a purchase?
*
What do you do when you doubt your clothing style or a purchase?
Ask friends, partner, or family
Look on Pinterest, Instagram, or TikTok
Search on webshops
Use ChatGPT or an AI tool
Order and return if necessary
Buy something safe/basics
Delay the choice
Do nothing
What would you need most?
*
What would you need most?
Develop a clear personal style
Make fewer bad purchases
More certainty when buying clothes
Better know how I want to come across
Help with concrete purchases
Outfit inspiration
No need for help
Imagine a personal AI assistant that helps you develop a style that truly suits you, so you doubt less and make fewer bad purchases. How interesting do you find that idea?
*
Imagine a personal AI assistant that helps you develop a style that truly suits you, so you doubt less and make fewer bad purchases. How interesting do you find that idea?
A
Very interesting
B
Somewhat interesting
C
Neutral
D
Not really interesting
E
Not at all interesting
What should such an assistant prove before you find it useful or reliable?
*
What should such an assistant prove before you find it useful or reliable?
That the advice feels truly personal
That it understands how I want to come across
That it considers my budget
That it helps me make fewer bad purchases
That it provides better choices than normal inspiration or Pinterest
That it doesn't just give standard style advice
That it works easily and quickly
That it has a good feel for my taste
I have no opinion on this
Other
How likely is it that you would try such an assistant if it existed today?
*
How likely is it that you would try such an assistant if it existed today?
A
0
B
1
C
2
D
3
E
4
F
5
G
6
H
7
I
8
J
9
K
10
Would you pay for guidance that helps you develop a clear style direction and make better clothing choices?
*
Would you pay for guidance that helps you develop a clear style direction and make better clothing choices?
A
Yes, if it's truly personal and useful
B
Maybe
C
No
D
Not sure
What would feel like a reasonable price to you if it really helps?
*
What would feel like a reasonable price to you if it really helps?
A
€0
B
€10-25 one-time
C
€25-50 one-time
D
€50-100 one-time
E
More than €100 for a personal program
F
€5-10 per month
G
€10-25 per month
H
Not sure
What mainly determines how much you would be willing to pay for this?
*
What mainly determines how much you would be willing to pay for this?
How personal the advice is
How many bad purchases it prevents
How much time it saves me
If I can try it for free first
If it's a one-time purchase or subscription
How often I would use it
I wouldn't pay for this
Other
Which sentence do you recognize most?
*
Which sentence do you recognize most?
A
I don't know what to wear
B
I don't know my style well
C
I buy things that don't match later on
D
I want my clothes to fit who I am now
E
I want to look better without spending much time on it
F
I mainly need more inspiration
G
None of these
H
Other
May I approach you for a short follow-up interview?
*
May I approach you for a short follow-up interview?
A
Yes
B
No
If you could make one wish regarding clothing or style, what would you want to solve?
*
If your appearance perfectly matched who you are tomorrow, what would that give you?
*
If your appearance perfectly matched who you are tomorrow, what would that give you?
A
More self-confidence
B
Appear more professional
C
Less stress when choosing clothes
D
Fewer bad purchases
E
More compliments
F
Other
Submit