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Ever paused ads because cash wasn't there? - a 2 min research for Shopify sellers

Quick questions for Shopify sellers - takes 2 minutes. I'm a finance professional researching how sellers manage cash when scaling ads. No pitch, no product. Just genuine research.

1. When you decide to increase ad spend, what do you check first to know if you can afford it?

1. When you decide to increase ad spend, what do you check first to know if you can afford it?

Please specify

2. Have you ever had to pause or cut ads because cash wasn't there - even when the ads were working?

2. Have you ever had to pause or cut ads because cash wasn't there - even when the ads were working?

3. What tool do you currently use for accounting or cash flow tracking?

3. What tool do you currently use for accounting or cash flow tracking?

Please Specify

4. What's your biggest cash flow headache right now? (one line is fine)

5. What about managing cash flow wastes most of your time right now? (be specific)

Want a 15 - min call to go deeper? Drop your email - optional.

I'll share what I find from this research if you're interested.