Pick the right goals (the ones that move revenue, not vanity metrics) and translate them into a clear experimentation mission.
Turn fuzzy ideas into testable bets by mapping customer problems > hypotheses > measurable outcomes.
Build a prioritization system that stops random testing and forces focus.
Define what “good testing” looks like: guardrails, success metrics, stop rules, and how to avoid “we shipped a change, therefore it worked” thinking.
Create a simple operating rhythm (intake > triage > design > test > learn) so experimentation becomes a repeatable machine, not a heroic effort.
Leave with an action-ready strategy: your first strategic opportunities, a short backlog, and the next 30–90 days mapped out.