PART 3 · YOUR OFFER STRUCTURE
Your offer is an identity statement. Answer the three questions below, then build the first version of what you sell in this lane.
Question 1: What does this lane require energetically from you? Deep one on one presence? Group facilitation energy? Full immersion design? Corporate credibility building? Community energy that creates visceral shared experiences?
Question 2: What does your ideal client need to experience transformation? Single breakthrough session? Sustained relationship over weeks? A program with structured progression? An immersive event?
Question 3: What structure feels most like you? Your Voice words should show up in how you deliver, not just what you deliver. The offer that lets your identity be fully present in the delivery is the right starting point.