PairWell — Restaurant Feedback Survey

SECTION 1 — About You

Q1 — Multiple Choice (one answer) What best describes your role?

Food & Beverage Manager

Head Chef / Executive Chef

Q2 — Multiple Choice (one answer) How many covers do you typically do on a busy night?

Q3 — Multiple Choice (one answer) How many wines are currently on your list?

SECTION 2 — The Problem

Q4 — Multiple Choice (one answer) Roughly what percentage of your revenue comes from wine sales?

I don't track this

Q5 — Multiple Choice (one answer) Do you have a trained sommelier or dedicated wine person on staff?

No — we rely on general staff

No — guests choose on their own

Q6 — Linear Scale (1–7) How much of a problem is it that staff can't confidently recommend wine pairings?

Q7 — Multiple Choice (one answer) Do you think guests would order more wine with a little more guidance at the table?

Q8 — Multiple Choice (multiple answers) What do guests typically do when choosing wine?

Order the same wine they always get

Pick based on price alone

Ask staff — who often can't help much

Skip wine entirely

Spend a long time deciding

Default to house wine

SECTION 3 — The Solution

Q9 — Multiple Choice (one answer) Do your guests already use QR codes at the table?

We don't use QR codes at all

Q10 — Linear Scale (1–7)A guest scans a QR code on the table, taps their dish or dishes, and instantly sees 2–3 wine pairings from your actual list with a short plain-English explanation of why each one works.

How appealing is that concept to you?

Q10 — Linear Scale (1–7)A guest scans a QR code on the table, taps their dish or dishes, and instantly sees 2–3 wine pairings from your actual list with a short plain-English explanation of why each one works. How appealing is that concept to you?

Q11 — Multiple Choice (one answer) What would be the biggest benefit for your restaurant?

Increased wine sales

Better guest experience

Less pressure on untrained staff

Faster table decisions

Q12 — Multiple Choice (multiple answers) What concerns would you have about a tool like this?

Setup time and complexity

Keeping the wine list up to date

Guests not actually using it

Whether the wine suggestions would actually be good

It removes the personal touch

Q13 — Multiple Choice (one answer) How long would you be willing to spend setting this up?

Over an hour if the value is clear

SECTION 4 — Pricing & Intent

Q14 — Multiple Choice (one answer) For a basic plan (up to 50 wines, guest QR access, core pairings) what feels fair per month?

$0 — I'd only use it free

More, if it genuinely drives wine sales

Q15 — Multiple Choice (one answer) For a full plan (unlimited wines, custom menu consultations) what's your ceiling?

Over $300 / mo if ROI is clear

Q16 — Linear Scale (1–7) If we offered a free 30-day trial with no credit card required, how likely are you to try it?

Q17 — Multiple Choice (one answer) Are you the person who would make the buying decision for a tool like this?

Yes, entirely my call

Yes, but I'd consult others first

No — I'd need to recommend it upward

SECTION 5 — Context

Q18 — Multiple Choice (multiple answers) What tech tools do you currently pay for?

POS system (Toast, Square, etc.)

Reservation software (Resy, OpenTable)

Digital menu or QR menu tool

Staff scheduling software

Inventory management

None / minimal tech

Q19 — Multiple Choice (one answer) Have you heard of or tried any wine pairing tools before?

Yes — and I currently use one

Yes — but didn't find it useful

I've heard of them but never tried

No, this is completely new to me

SECTION 6 — Final Thoughts

What would make a tool like this a no-brainer for you? Or what's the one thing that would stop you from trying it?

Be as candid as you like — this is the most valuable answer in the whole survey

Q21 — Long Answer (text) If you'd like to be among the first restaurants to pilot PairWell free for 30 days, go to pairwinewell.com and click Get Started at the top right (or leave your name and email here and we will reach out).