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The 3099 Test
Six questions. Two minutes. Find out where your brand's world holds together and where it breaks.
Can you say what your brand believes that others in your category don't, in one sentence, without mentioning your product?
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A
Yes, instantly. It's clear and our whole team knows it
B
Sort of. I feel it, but I couldn't say it clearly
C
Not really. We mostly talk about what we sell
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