VideoSDK is a real-time communication platform built for developers who want performance and control. Our APIs and SDKs make it easy to add low-latency video, audio and interactive features to any product. Teams use VideoSDK to build custom video calls, live streams, webinars and collaborative apps while we handle signaling, media routing, scaling and reliability behind the scenes.
Role Details:
Position: Senior SEO Executive
Location: Surat, GJ (Onsite)
Experience: 3 - 7 Years
Department: Growth
Social Links: Website & LinkedIn
Role Overview:
We are looking for an experienced SEO Lead to drive our organic growth strategy. The ideal candidate will own end-to-end SEO initiatives, including technical SEO, on-page and off-page optimization, content strategy, keyword research, and performance analysis. You will collaborate closely with content, product, engineering, and marketing teams to improve search visibility, increase organic traffic, and generate high-quality leads while staying up to date with the latest search engine algorithms and industry best practices.
Key Responsibilities:
• Have demonstrable experience performing keyword research using industry-standard tools (e.g., Semrush, Ahrefs, SpyFu, Google Keyword Planner).
• Understand core SEO- AEO-GEO principles (on-page, off-page, technical SEO related to content) and how they directly impact content strategy and rankings.
• Can analyze keyword data to identify search intent and differentiate between Top-of-Funnel (TOFU), Middle-of-Funnel (MOFU), and Bottom-of-Funnel (BOFU) opportunities, particularly for a technical/developer audience.
• Have experience writing or optimizing online content (blogs, articles, web pages) with SEO best practices in mind. Examples of published work are a strong plus, especially in a B2B or technical context and backlink creations.
• Are comfortable working with data, analyzing content performance metrics, and adapting strategies based on results.
• Possess excellent organizational skills and the ability to manage research for multiple content pieces simultaneously.
• Have strong written communication skills, with an ability to write clearly and accurately (or learn technical concepts quickly).
• Show genuine interest in technology, APIs, SDKs, or developer tools.
What You Will Primarily Work On:
• Keyword Research & Strategy: Perform in-depth keyword research using tools like Semrush to identify high-value TOFU, MOFU, and BOFU keywords relevant to videosdk.live's real-time audio/video SDKs, APIs, target developer use cases, and underlying technologies (like WebRTC).
• Competitive Analysis: Analyze competitor keyword strategies and identify content gaps and opportunities using keyword gap analysis techniques.
• Content Planning: Translate keyword research into a strategic content calendar, proposing data-driven topics and angles designed to attract developers at different stages of their journey.
• Content Optimization: Write new SEO-focused content (primarily blog posts) and optimize existing website content based on keyword research and SEO best practices.
• Performance Analysis: Monitor and report on keyword rankings, organic traffic, and content performance, using insights to refine keyword targeting and content strategies.
• Collaboration: Work closely with content creators, product teams, and the wider marketing team to ensure content accuracy and alignment with product features and marketing goals.
• (Supporting Task): Occasionally contribute to related B2B marketing copy (e.g., email snippets, landing pages) informed by SEO insights.
