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Watches and activity tracking – 3 minutes

We are a team of three exploring watch-wearing habits ahead of a possible business launch. Please answer based on your own experiences, even if you are completely satisfied or do not use activity tracking. Ten optional questions, approximately three minutes. We do not ask for names or contact details. Responses will be used in our needs assessment and may be summarised as supporting material for Almi, a Swedish business support organisation. By a traditional watch, we mean a wristwatch that is not a smartwatch.

1. How often do you wear a traditional watch?

A
B
C
D
E

2. What have you used for activity tracking in the past 30 days? You can select more than one option. If you have not used any, select “None of these”.

3. What information have you looked at in the past 30 days? You can select more than one option. If you have not looked at any such information, select “None of these”.

4. How do you currently use a traditional watch and activity tracking?

A
B
C
D
E
F

5. Has anything about the way you use your watch or activity tracking worked less well than you would like? Describe the most recent occasion and what you did, or tell us that everything works well.

6. Have you tried to resolve this by looking for, trying or buying something? Tell us what you did and how it worked out. If you bought something, please include the approximate price and currency. If not, say no.

7. What makes you choose to wear your traditional watch? Please tell us in your own words.

8. In the past 30 days, how often have you found that the way you use your watch or activity tracking has worked less well than you would like?

A
B
C
D
E
F

9. How much has this affected you in the past 30 days?

A
B
C
D
E

10. What did you most recently buy for activity or health tracking, approximately how much did you pay (including currency), and do you still use it? If you stopped, please tell us why. If you have never bought anything, please say so.