Where the hours actually go.
This is the most important question on the form. Be specific.
SECTION 3 - YOUR AI RELATIONSHIP
Not what you know about AI. What your actual experience with it has been.
There are no wrong answers. This helps us understand exactly where to start with you.
Examples: Didn’t know where to start, tried it and got bad results, felt like it wasn’t relevant to my work, didn’t have time to learn it.
SECTION 4 - HOW YOU THINK AND LEARN
This section determines how we deliver your session. Two people can learn the same thing in completely different ways. We want to deliver it your way.
SECTION 5 - YOUR FEARS AND FRUSTRATIONS
The most honest section of this form. What you share here shapes everything about how your session opens.
This could be about competition, clients, revenue, workload, the future of your industry — anything that creates real anxiety for you.
Examples: being outcompeted by someone faster, missing something critical in your work, falling behind on something important, not having enough time for the work that actually matters.
Be specific. This tells us what not to recommend and where others have let you down before.
Where you want to go. This is what every Vertex session is working toward.
Be as specific as possible. Walk us through the actual day, not the ideal version of it.
Don’t give the responsible answer. Give the real one.
What has changed? What does a Tuesday look like then compared to now? Be specific.
This session was built for you specifically. Every answer you gave shaped what happens in the next 60 minutes. Nothing here was wasted.