The BOLD Crew

The BOLD Crew is an application-only programme for early-stage (or aspiring) founders and fractional leaders who want to build a business from their personal brand that's rooted in their values. This is for those with a BOLDness inside them, who feel they have something to share that will allow them to build a life on their own terms. If you're someone who wants to attract buyers, investors and quite literal life-changing opportunities through your personal brand, this is for you.

This is a 6–week online cohort kicking off in January 2027.

Places are limited, and every application is reviewed personally.

Full name

Email address

Social Profile

What stage of business/career are you at right now?

Still in corporate, thinking about leaving but haven't taken the leap yet

Just left (or about to), figuring out what my business actually is

Already out and trying to get consistent clients/income

Where does building your personal brand sit on your priority list?

Top of the list. I've put this off long enough and I'm ready to commit now.

Climbing up. I know it matters and I want to make it happen soon.

On the radar. It's something I want to do, just not urgently.

What are you most scared of when it comes to building your personal brand?

Being judged. I worry about what colleagues, clients or people I know will think when they see me posting.

Not being interesting enough. I don't know what to say, or I feel like everything's already been said.

Putting in the effort and getting nothing back. I'm scared of posting into the void with no engagement or results.

What would you want to get out of this?

Clarity and confidence. I want to know exactly what I stand for, what to post about, and feel comfortable showing up.

A consistent habit. I want a simple system that helps me post regularly without it taking over my week.

Real business results. I want my personal brand to bring in opportunities, whether that's clients, job offers, speaking gigs or partnerships.

Where are you at with video content right now?

Already doing it. I post video and want to get better at it and more consistent.

Ready to start. I know I need to, I just need a push and some guidance.

Not there yet. The thought of being on camera makes me recoil.

How important is it that your personal brand truly reflects who you are and what you stand for?

Non-negotiable. I want to build something meaningful that's rooted in my values.

Really important. I want it to feel like me, but I'm not sure yet how to get there.

Nice to have. I'm mainly focused on visibility and results right now.

What kind of time investment are you ready for?

Light touch: under 1 hour a week, I'm juggling a lot right now

Steady: 1-3 hours a week, I can commit to regular check-ins

All in: 3+ hours a week, this is my main focus right now

What kind of financial investment are you ready for?

Not much yet: under £100 I'm still testing the waters

A real investment: £200-500, I'm ready to commit to growth

Premium support: £500+ I want serious 1:1 guidance

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Agree

Please note: spaces for this cohort are limited, and every application is reviewed personally. We'll be in touch within 30 days to update you on the progress.