Visual Presence Scorecard

Does your business look as good online as it does in real life?

Before customers call, visit, book, or buy, they judge your business through your website, Google listing, product images, staff photos, social media, and sales materials.

This quick scorecard helps you identify whether your current imagery is building trust, creating consistency, and supporting your value, or quietly making your business look less polished than it really is.

Business Name

Your Name

Email

Website

Industry

1. Website First Impression

When someone lands on your website, do the images immediately make your business feel credible, current, and professional?

2. Google Business Profile

When someone finds your business on Google, do the photos make them more confident about contacting, visiting, booking, or buying from you?

3. Product, Service, or Experience Clarity

Can a new customer quickly understand what you sell, what you do, or what kind of experience they can expect?

4. Consistency Across Platforms

Does your business look consistent across your website, Google listing, social media, sales materials, menus, catalogs, ads, and presentations?

5. Staff, Team, and Trust

If people need to trust you before they buy, book, hire, or visit, do your team images support that trust?

6. Premium Feel and Perceived Value

Do your visuals support the price, quality, and experience you want customers to associate with your business?

7. Current and Seasonal Relevance

Do your images reflect what your business looks like now?

8. Sales and Marketing Usability

Do you have enough strong images ready when you need to update your website, create a sales proposal, launch a product, post online, create an ad, update your Google listing, or support a campaign?

9. Current Visual Frustrations

What feels most outdated, inconsistent, or frustrating about your current visuals?

10. Business Goals

What would stronger imagery help your business do?

11. Scorecard Review