This survey benchmarks direct-to-consumer wine sales across UK wineries: wine club sizes, member acquisition, online vs cellar door split, revenue expectations, and more.
The results will be published as the State of UK Direct-to-Consumer Wine Commerce 2026 report, freely available to the whole industry. Everyone who completes the survey will receive a copy before it goes public.
Completing the survey should take about 10 minutes. All responses stay confidential and are only reported as aggregated benchmarks, never at producer level. We only ask for your email address so we can send you an early copy, unless you opt in to receive updates from Marzipan.