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Let's get to know your business

How clearly is your company positioned in the market?

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A

We mainly talk about our products and services.

B

We have some positioning, but it's not consistently communicated.

C

We have a clear point of view that guides most of our marketing.

D

We have a strong market position that consistently attracts the right audience.

How well do you understand the audience you're trying to build?

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A

We market to anyone who could potentially buy.

B

We have a general target audience but limited insight into them.

C

We understand their challenges, interests and buying journey.

D

We deeply understand our audience and create content specifically for them.

How structured is your content strategy?

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A

We post content whenever we have something to say.

B

We have a few recurring topics but no formal structure.

C

We have clearly defined content pillars and formats.

D

We operate multiple content streams designed to attract and nurture specific audiences.

How consistently can your team create content?

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A

Content creation happens sporadically.

B

We create content regularly but struggle with consistency.

C

We have a repeatable production process.

D

We have a scalable content engine that consistently produces quality content.

How effectively do you distribute your content?

*

A

We publish and hope people see it.

B

We share content across a few channels.

C

We actively optimise and distribute content to reach the right people.

D

We have a structured distribution strategy that reliably generates attention.

How do you convert attention into opportunities?

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A

We rely mainly on direct sales conversations.

B

We occasionally collect leads through campaigns.

C

We have lead magnets, newsletters or other audience capture systems.

D

We consistently convert audience attention into measurable opportunities.

How much of your audience do you actually own?

*

A

Most of our audience exists on social media platforms.

B

We have some audience assets such as an email list.

C

We actively grow owned channels such as email and community.

D

We have a valuable owned audience that we can reach independently of algorithms.

How do you use performance data to improve?

*

A

We rarely analyse content performance.

B

We review metrics occasionally.

C

We regularly use performance insights to improve content.

D

We have systems that continuously identify patterns, opportunities and winning content.

If your company stopped advertising tomorrow, how long would your audience continue paying attention to you?

*

A

Less than a week.

B

A few weeks.

C

A few months.

D

We'd still have an audience that actively follows our content.