Product Jam is a full-day workshop experience for five selected startups. On Thursday, July 16th, participants will work side-by-side with product experts and mentors at the Hurt Hub @ Davidson to define where to focus their energy to drive the most impact in their target market. The program is presented by Innovate Charlotte in partnership with StealthX.
The day is structured around three core activities:
🔍 Rapidly analyze your competitive landscape and understand your product-market fit
🎯 Develop a hypothesis for where to play and how to win in your market
⚡ Quickly prototype and test that hypothesis
Breakfast, lunch, and materials are provided.
Product Jam is for founders who have something built and are ready to pressure-test their positioning, sharpen their competitive thinking, and leave with a clear hypothesis for where to focus - before scaling.
Who should apply:✅ You have an MVP or early product in market
✅ You're ready to pressure-test your positioning and competitive strategy
✅ You want to leave with a clear "where to play, how to win" hypothesis
✅ You can dedicate a full day to in-person collaboration — up to 2 attendees per company (co-founders, or a founder with a key employee or advisor)
If accepted, a $99 participation fee confirms your spot in the cohort.